Blsuh blush uncensored9/6/2023 ![]() ![]() LYS Beauty launched in 2019 on Sephora as the first Black-owned clean beauty brand to receive Sephora's stamp of approval, instantly becoming a sold-out favorite for its formula and powerful pigment targeted towards skin of color. LYS BeautyĪfter more than a decade spent in the clean beauty industry, Tisha Thomspon decided she'd had enough of the lack of diversity in natural makeup. Natural makeup brands are on the rise, and here are my all-time favorites. ![]() ![]() That might have been true, like, a decade ago, but today there are plenty of brands creating buildable, high-impact products that over-deliver in the shade department. I have one more thing to address before we move on: There's a huge misconception that natural makeup products are incapable of delivering glamorous results. This is why organizations like PETA and Leaping Bunny are so important-both websites offer tools to search which brands are truly using organic, cruelty-free, and ethically sourced ingredients. Plus, it's difficult to decipher if "natural" makeup brands are being completely transparent when it comes to refraining from harsh chemicals and animal testing. ![]()
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